From Manchester Museum: Inclusive Pathways, Wednesday 19 April 6-9pm

When: Wednesday 19th April, 2023

Where: Top Floor, The Manchester Museum,?Oxford Road, Manchester M13 9PL

Tickets: Free

The cultural sector has long questioned norms and challenged narratives. Are we truly fulfilling our aspirations though, around inclusivity and diversity by opening the doors of our establishments and the possibilities for ALL?

Join an event co-created by Pinc College and Manchester Museum to explore the potential of the Innovative and Cultural Sector to pioneer in creating pathways for an inclusive workforce.

Hear from Manchester Museum about their pioneering approach, see how students work, develop and grow careers within the space and see the newly curated spaces as the museum opens once again.

Book your ticket here:

Inclusive Pathways – Manchester Museum

Caring for Your Old Building – free training sessions on 14 March 2023

When: Tuesday 14th March 2023 at 2pm and 6pm

Where: Lancaster City Museum?Market Street Lancaster LA1 1HT

Tickets: Free, book via Eventbrite

Lancaster High Streets Heritage Action Zone has arranged 2 free training sessions on ‘Caring for Your Old Building’ taking place on Tuesday 14th?March at 2pm and 6pm. The sessions are taking place in the Education Room at Lancaster City Museum and refreshments will be provided.

The session will help you:

? Increase your understanding of the materials, tools and techniques used in the past to build our houses, churches and civic buildings.

? Learn how to spot signs and causes of common problems, carry out routine maintenance, and find skilled tradespeople to assist you with specialist repairs.

? Explore approaches to making changes to properties in a conservation area and how to navigate securing permission and funding to carry out works at your building

For more information and to book a place, please visit our Eventbrite page:

From Association of Cultural Enterprises: Front of House Toolkit

When: Wednesday 29th March, 2023

Where: Online via Zoom

Tickets: Member: ?90 / Non-member: ?180

This one day workshop is designed to give you the skills and confidence to deliver an excellent visitor experience at your venue. It includes a thorough grounding in practical front of house skills, as well as a full suite of supporting materials in our online Academy.

What will I learn?
  • How to deliver excellent visitor experiences in a cultural setting
  • How to effectively manage crowds and the flow of visitors
Who is it for?

Any Front of House team member new to the role or the cultural sector.

The workshop will be delivered over one day and will be a mix of discussion, breakout, and feedback sessions to encourage networking and sharing of knowledge and experience. Access to the Academy content will be provided on the day of the workshop.

Full programme to follow

View our Terms & Conditions?here. Please note we reserve the right to refuse bookings where admission may compromise trainers.

To register your interest or to book a place, please click here –

Job Opportunity: Freelance Marketing and Communications Support, Cumbria Museum of Military Life, Carlisle

Fee: ?3000 – ?2250 payable on appointment and the final ?750 on completion of report
Alma Block, The Castle, Cumbria, CA3 8UR
Contract:?May 2023 for a period of 20 months up to early Autumn 2024
Closing date: Midday on Friday, 17th March 2023

Cumbria’s Museum of Military Life is looking to commission a freelancer or agency to support them in their marketing and communications over the next 12 months.   


Cumbria’s Museum of Military Life (CMOML) tells the story of ordinary people doing extraordinary things.   The Museum covers over 300 years of military history telling the story of the 34th Regiment of Foot, 55th Regiment of Foot, the Border Regiment, the King’s Own Border Regiment, and the current Duke of Lancaster’s Regiment.   The Museum building is located on the regiment’s site in Carlisle Castle which is owned and managed by English Heritage.    

There are 5 staff at the Museum – a Museum Manager, Education Assistant, and three Museum Assistants.   This team covers front-of-house duties including staffing the admissions desk as well as operations, collections management, and all other tasks.   A team of volunteers support the staff team.  A Board of Trustees support the Museum Manager. 

The Museum attracted over 27,000 visitors in 2018, falling to 12,777 in 2020 though back up to 21,566 in 2021. In 2021 the Museum team secured funding from the Art Fund to commission support in several areas to sustain the Museum through the effects of the Covid-19 pandemic.  Key pieces of work have been developed with the Museum team, including a digital review and an Audience Expandment Plan (available for the successful candidate to reference). 

With these development plans in place, alongside a planned revamp of the website over winter 2023/24, the team are now looking for support to develop their marketing plans and delivery over the next 20 months. 

Audience Expandment 

The Audience Expandment Plan has identified target audiences for the museum after consultation with potential future visitors.  That piece of work also analysed existing audiences and the strategic context in which the Museum operates.   Its recommendations for the Museum are to:- 

  1. Increase the frequency of visits from existing local audiences  
  1. Increase the number of first-time visits from local audiences who have an interest in a Cumbrian and/or military story 
  1. Work with partners to increase the number of visits from those making overnight stays in the area (tourists) and see these as one-off visitors who can share their positive experience by recommending to others 
  1. Become the ‘go-to’ visit for schools in a 1 hour radius for a wartime schools’ session 
  1. Expand the Museum’s brand and USP, ensure it is at the heart of activities and communications to help audiences connect with the CMOML 
  1. To deliver targeted community engagement programmes to those who will benefit most.  

The plan also identified 3 key actions for the Museum team:- 

  1. Be clear about the Museum’s brand and USP and make sure it is at the heart of our activities 
  1. Give people reasons to come back for repeat visits 
  1. Make your actions have impact and work harder for you 

The target audiences identified for the Museum are included in the appendix to this brief. 

Marketing and Communications Need 

The Museum team are now looking for some external support in planning and delivering our marketing and communications from May 2023 to October 2024.   We want to appoint a freelancer or agency who can use the Audience Expandment Plan work to produce a marketing plan that will increase awareness of the Museum amongst our target audiences and drive visits, both onsite and online as our website develops over the winter.  

The marketing plan should identify the platforms and media appropriate to each target audience, with messages and calls to action, and be costed and timetabled.   It needs to be achievable on our limited budgets and staff time.    

We are looking for someone who will then help with the delivery of the plan over the 20 months of this commission, sharing their knowledge and skills with the staff team to build our skills for the future.   

Outputs from the commission will be:- 

  • Marketing and communications plan for the Museum covering summer 2023 to autumn 2024 
  • Social media plan and delivery including training for staff  
  • Transporty of key marketing outputs such as new print for 2023/24 season and content for updated website to be developed over winter 2023/4 
  • Support for schools marketing campaign for 2024 academic year 

Timescale and fee 

We are looking for someone to work with us from May 2023 for a period of 20 months up to early Autumn 2024. 

The fee for the work is ?3000 

Payment details: ?2250 payable on appointment and ?750 on completion of work 

How to apply 

Please send your response to this brief to Jules Wooding, Museum Manager, by 12:00hrs on Friday 17th March 2023 to include: – 

  • Your approach and initial reaction to the brief 
  • An outline work plan with key milestone dates 
  • A breakdown of costs and your fee 
  • CV and relevant experience of marketing and communications planning and delivery with particular reference to work with other museums or heritage sites in a tourism context 
  • Two referees from similar pieces of work 

To download the brief, please click the button below.

Please contact Jules ahead of the deadline with any queries or if you want further information.  Email  

We will hold informal interviews on Tuesday 28th March before making an appointment and look to start the commission in May 2023.